The Domain Blindness
barrier to getting an Enterprise to mature its Transformation capability is
that people simply cannot see the Transformation domain.
People are so used to thinking of an Enterprise in terms of
the Business and IT, that any attempt to get them to see the Transformation
domain (which first requires them to ditch the Business/IT in favour of seeing
DOTS) is very difficult. It is like they are so used to thinking of the
Enterprise as a square, that it is very difficult for them to understand that
the square they are used to seeing is actually one face of a cube. It is the
same as a MagicEye picture where most people can only see the picture shown and
find it very difficult to see past that to the actual image. Even when people
can glimpse the image, their brain is constantly pulling them back to the
“easy” and old way of thinking. Seeing requires a considerable amount of
effort, coupled with the will to invest it.
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