Context is King™. It really is! However, as mind-bogglingly
important as context is, it is equally mind-bogglingly difficult to talk about.
The reason is that when you talk about the context of a “thing” you stop
talking about the “thing” itself. This is extremely disconcerting and possibly
upsetting for many people. People (including me) like to talk about a “thing”
and if someone wants to talk about something else which is not “the thing”
then, well, it’s not the “thing” is it - it’s “off topic”. Let’s put that in
the “parking lot”. Let’s “take that offline” or “we’re going off at a tangent”.
You will find things like that in many books about “How to run an effective
meeting” etc but who is to say something is off-topic. Clearly the person
saying it does not think it is “off-topic” or he would not have said it!
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